Articles
Meta & Facebook ads, without the fluff.
Practical notes on the technical side of paid ads: tracking, attribution, cost per acquisition, and scaling profitably.
July 3, 2026
How to set up RevenueCat with Meta ads so your purchases actually track
RevenueCat is your source of truth for subscription revenue, but Meta rarely sees it by default. Here is how to connect them so your purchases actually track.
Read article →July 3, 2026
Why your app's cost per install (CPI) is so high
Your app's CPI is high for a handful of fixable reasons, and the lowest CPI is not even the right goal. Here is what actually drives it down.
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