Tools
Free calculators for people running ads.
Quick, no-signup math for the numbers that decide whether paid ads make money. Built for Meta and Facebook advertisers, useful whether you are my client or not.
Breakeven ROAS calculator
Enter your full cost stack and see the exact ROAS you must beat before ads turn a profit.
Open calculator →LTV : CAC ratio calculator
Check whether your unit economics are healthy enough to scale, in one number.
Open calculator →App install profitability calculator
Model the full install funnel to get true profit per install and the max CPI you can afford.
Open calculator →Ad budget calculator
Work backwards from a revenue goal to the daily and monthly ad spend you need, with a funnel check.
Open calculator →Want an expert to run your real numbers and find the leak?