App installs that finally tracked
CPI stuck above $4 with broken RevenueCat events — the founder was flying blind and couldn’t scale.
$4.12 → $1.97 CPI
52% lower · scaled $1.5K → $7K/mo in 4 weeks
LIVE — now booking clients for Q3
Your ads are live. Let’s make the results make sense.
I help businesses already running Facebook Ads lower their CPA, fix their funnel & tracking issues, and scale profitably — without wasting more money testing blindly.
52%
Avg. CPA reduction
8yrs
In paid traffic since 2018
3.6x
ROAS on scaled accounts
Fluent in the stack your ads actually run on
Meta AdsShopifyCAPIRevenueCatSKAdNetworkGoHighLevel
About me
Deep in paid traffic since 2018.
Not just running ads — figuring out why performance drops, why tracking breaks, and how to actually scale without second-guessing every number.
I’ve worked with local service businesses, SaaS, apps, coaches, ecom brands, and agencies. Same story every time: money’s being spent, attribution is fuzzy, funnels are leaky, and no one’s sure what’s working.
That’s where I come in — cleaning up CAPI, Shopify, SKAdNetwork, RevenueCat, GoHighLevel, whatever you’re using, so you can see what’s happening and scale with confidence.
If your ads are live but the results don’t make sense, let’s fix that.
What I actually fix
- High CPA / CPI that won’t come down
- Broken or fuzzy tracking & attribution
- Leaky funnels and weak offers
- Accounts that stall the moment you scale spend
- “Is this even profitable?” uncertainty
Real results
Numbers from real accounts.
A few recent projects — the situation, and what changed.
Abandoned carts turned into sales
A DTC household brand had traffic but few checkouts. New carousel creative, sharper offer, tighter funnel.
+340% purchases
in the first 14 days vs. prior period
From break-even to profitable scale
A jewelry brand with no profitable return. A 3-phase test-then-scale plan uncovered the real buyer.
ROAS 1.0 → 3.6
orders grew 34 → 102; $8,700 revenue
Case in focus Astrology & spiritual-guidance apps · Done-for-you
Paying to reach people they already had.
This client came in spending around $130/day on their astrology app — but the budget was being burned retargeting people who’d already installed, instead of acquiring new customers. A second product — a web-based guidance app — hadn’t run a single ad in ~18 months, with broken purchase & LTV tracking on top.
I paused the misfiring campaigns and rebuilt the account from the structure up:
- Split new-user acquisition and re-engagement into separate flows
- Fixed tracking & attribution end-to-end — pixel verification, dataset audit, Conversions API
- Structured creative testing across hooks, angles & formats
- Disciplined scaling — understanding why a winner works before pouring in budget
With a first purchase of only ~$2, surface metrics never tell the truth. The real unlock was fixing tracking to see true lifetime value — then driving cost per purchase well below it.
Work with me
Two ways to work together.
Whether you want a second pair of expert eyes or the whole thing handled — pick the level of help you need.
$150 / one-off
One-Off Teardown Call
A 60-minute call where I review your setup, uncover the leaks, and give you a clear, actionable next step. Great for founders who want to run ads themselves.
- Full account & tracking review
- Funnel & offer feedback
- Prioritised action list to take away
- Recording so you can revisit it
Custom / selective
Done-for-you Management
I take over the hard parts — technical setup and ongoing management — and run your account clean and profitably. I only take on a handful of clients where I’m confident I can move the numbers.
- Meta Ads setup & ongoing management
- Ad creative creation & iteration
- Funnel & offer optimisation
- Daily optimisations + weekly reporting
- Direct Slack support
- Tracking fixes (CAPI, RevenueCat, SKAdNetwork, GHL)
Coming soon
A community for ad-runners is on the way.
I’m building a space for business owners and self-taught media buyers — get unstuck without paying for a call every time you have a question. Founding members get in first, at the best price.
No spam — just a heads-up when the doors open.
✓ You’re on the list — I’ll email you when the doors open.
Don’t take my word for it 
Real clients, verified reviews.
“From high ad costs to real profits”
My CPI was too high and even though I was spending a lot, I wasn’t seeing real results — my profits were actually going down. Since connecting with Mani, everything changed. He reviewed my campaigns in detail and helped me lower my install costs significantly, and my revenue finally started to grow. For the first time, I feel like my ad spend is actually bringing real value.
✓ Verified
Read all reviews on Trustpilot → Get in touch
Have a question, or want to work together?
Available for consulting, audits, and selective done-for-you management.