Lower cost per purchase. Then scale what works.
I run Meta ads for brands that already spend real money and want more back from it. The job is simple to state: bring cost per purchase down, get more return from the budget you already have, then grow the spend without the CPA climbing back.
Since 2018 I have managed about $25 million of Meta spend across forty-odd ecom brands and subscription apps. The largest account spent around $100,000 a month; I consulted on it, then ran it, then helped the client build the team that took it over. I work alone, by choice, so you get the person who did the audit running the account, and a fee that reflects one operator rather than an agency.
Nobody becomes a client without a paid audit first. It is $1,000, credited to your first month if we go on to work together, and it is the only way in.
Dotted figures are placeholders until the real numbers go in.
Scaling is easy. Scaling without the CPA rising is the work.
-
Cost per purchase creeps up with spend.
Every budget increase buys the next, more expensive customer. Most accounts scale by raising budgets and hoping, and find out how that went when the month closes.
-
Creative tires faster than it gets replaced.
At this spend an ad is worn out in weeks. Without a testing rhythm the account lives off two or three winners, and when they fade the CPA jumps.
-
Return is judged on the wrong number.
ROAS in Ads Manager climbs while margin does not. Scaling decisions need cost per purchase against what a customer is actually worth to you, not a dashboard figure.
An audit first. Management only after.
-
The audit
$1,000, credited in full to month one
A full review of your account against one question: what is inflating cost per purchase, and what would bring it down. Structure, bidding, audiences, creative, landing pages and offer, and whether the account is optimising to the event that makes you money. You get a written report with the fixes in priority order, and a call to walk through it.
- Where spend is going and what each dollar is buying
- Creative: what is winning, what is worn out, what to test next
- Structure, bidding and the optimisation event
- A proposal at the end, if and only if there is a fit
-
Management
Quoted in your audit report
I run the account personally. No account manager, no junior buyer, no handoff. The audit fixes go in first to bring cost per purchase down. Then we scale: budgets rise in steps, a standing creative test keeps new winners coming, and the CPA is held while spend grows.
- Daily management, weekly reporting on cost per purchase and return
- Creative direction and a continuous testing programme from your assets
- Spend goes up only when the CPA holds
- A direct line to me, not a ticket queue
“He reviewed my campaigns in detail and helped me lower my install costs significantly, and my revenue finally started to grow. For the first time, I feel like my ad spend is actually bringing real value.”
Alkın Çakıralar, app founder, Turkey, on Trustpilot. Read it there.
The largest account I have run spent about $100,000 a month. I consulted on it first, then ran it, then helped the client build the in-house team that took it over.
They do not give public testimonials, so the numbers stand without the name. Few agencies will show you an account they helped bring in-house. I would rather show you that than a wall of logos.
- Monthly Meta spend ~$100K
- Cost per purchase, start to finish $48 to $31
- Length of engagement 14 months
- Vertical Subscription app
Not every account is a fit.
- Brands spending under $30K a month on Meta.
- Lead generation: local services, coaches, agencies, B2B software.
- New ad accounts with no purchase history to diagnose.
- Anyone who wants a creative production house. I direct and test creative from your assets; I do not shoot it.
- Anyone who wants to skip the audit.
Below the floor there is not enough data to see what is inflating cost per purchase, and the fee would be money better spent on ads. The articles and the calculators cover most of what I would tell you on a call.
How I think about accounts at this spend.
- October 2026
A creative testing rhythm for Meta accounts spending $30K a month or more
At $30K+ a month, creative wears out faster than most teams replace it. Here is a weekly testing rhythm that keeps new winners coming without blowing up the account.
- October 2026
What a Shopify brand should judge its Meta ads on
ROAS in Ads Manager is the number everyone argues about and the wrong one to run a Shopify brand on. Here is the short list that actually tells you whether to scale.
- October 2026
Why cost per purchase rises when you scale Meta ads, and how to scale without it
Raising budgets on Meta almost always lifts cost per purchase. Here is why that happens, which part of it is avoidable, and the way to grow spend so the CPA holds.
Already have an agency? The twelve-question scorecard tells you in ten minutes whether they are earning their fee. Free, no signup.
One operator, since 2018.
I’m Mani Gupta. I have run paid traffic since 2018, for ecom brands and subscription apps, and the pattern is the same almost every time: cost per purchase is higher than it needs to be, and the account is being scaled on hope. I bring the CPA down first, then grow spend without giving it back.
I work alone by design. The person who did your audit is the person running the account. Meta Ads, Shopify, RevenueCat and the app stores are the tools; the work is judgement about where the next dollar should go.
MG Media LLC is registered in Delaware. I work with brands wherever they are.
Start with the audit.
Tell me about the account. If it is over $30K a month and sells to consumers online, I read it myself and reply within two business days.
Book the $1,000 audit Credited to your first month if we go on to work together.