:root{--bg: #f7f5f0;--bg-soft: #efece5;--card: #f7f5f0;--bg-tint: #ebe7de;--ink: #171614;--text: #3a3733;--muted: #7a746b;--line: #d9d4ca;--line-soft: #e6e1d8;--accent: #171614;--accent-dark: #000;--green: #2f5d3a;--green-bg: #e4ebe2;--ph-bg: transparent;--ph-line: #b8860b;--ph-ink: #171614;--font: "Newsreader", Georgia, "Times New Roman", serif;--display: "Newsreader", Georgia, "Times New Roman", serif;--mono: "Newsreader", Georgia, serif;--maxw: 1140px;--radius: 0;--radius-sm: 0;--shadow: none;--shadow-sm: none;--grid: none}*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}body{font-family:var(--font);font-optical-sizing:auto;color:var(--text);background:var(--bg);line-height:1.5;font-size:19px;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;font-feature-settings:"kern","liga","onum"}img{max-width:100%;display:block}a{color:inherit;text-decoration:underline;text-underline-offset:.14em;text-decoration-thickness:1px}a:hover{text-decoration-thickness:2px}h1,h2,h3,h4{font-weight:400;line-height:1.05;letter-spacing:-.012em;color:var(--ink)}h2{font-size:clamp(2rem,3.6vw,2.9rem)}h3{font-size:1.35rem;line-height:1.2}em{font-style:italic}::selection{background:var(--ink);color:var(--bg)}.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 28px}.section{padding:0}.section--soft{background:transparent}.narrow{max-width:680px}.ed{display:grid;grid-template-columns:200px 1fr;gap:48px;padding:88px 0;border-top:1px solid var(--line)}.ed-label{font-size:.95rem;color:var(--muted);font-style:italic;padding-top:.55rem}.ed-label span{display:block;font-style:normal;color:var(--ink);font-size:.8rem;letter-spacing:.04em;margin-bottom:4px}.ed-body{max-width:760px}.ed-body>h2{margin-bottom:28px;max-width:20ch}.ed-body>p{margin-bottom:20px}.ed-body p.big{font-size:1.45rem;line-height:1.35;color:var(--ink);margin-bottom:28px}.ed-wide .ed-body{max-width:none}.eyebrow{display:block;font-style:italic;color:var(--muted);font-size:1rem;margin-bottom:14px}.section-head{max-width:640px;margin-bottom:44px}.section-head.center{margin-inline:0;text-align:left}.section-head p{color:var(--text);font-size:1.1rem;margin-top:14px}.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--font);font-size:1.05rem;font-weight:500;padding:14px 22px;border:1px solid var(--ink);background:transparent;color:var(--ink);text-decoration:none;cursor:pointer;border-radius:0;transition:background .15s ease,color .15s ease}.btn:hover{background:var(--ink);color:var(--bg);text-decoration:none}.btn--primary{background:var(--ink);color:var(--bg)}.btn--primary:hover{background:#000}.btn--ghost{background:transparent}.btn--block{width:100%;justify-content:center}.btn--lg{padding:16px 26px;font-size:1.1rem}.textlink{font-size:1.05rem;color:var(--ink)}.textlink:after{content:" →"}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:2px solid var(--ink);outline-offset:3px}.ph{color:var(--ph-ink);text-decoration:underline dotted var(--ph-line);text-decoration-thickness:2px;text-underline-offset:.18em;font-family:inherit;font-size:inherit;background:none;border:0;padding:0;white-space:normal}.ph-note{font-size:.9rem;color:var(--muted);font-style:italic}.ph-note:before{content:"†"}.site-header{position:static;background:var(--bg);border-bottom:1px solid var(--line)}.nav{display:flex;align-items:center;justify-content:space-between;height:76px}.brand{display:flex;align-items:baseline;gap:10px;font-size:1.15rem;color:var(--ink);text-decoration:none}.brand-mark{display:none}.brand small{font-size:.95rem;font-style:italic;color:var(--muted)}.brand small:before{content:", "}.nav-links{display:flex;align-items:center;gap:28px}.nav-links a{font-size:1rem;color:var(--text);text-decoration:none}.nav-links a:hover{text-decoration:underline}.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px;margin:-8px -8px -8px 0;align-self:center}.nav-toggle span{display:block;width:22px;height:1.5px;background:var(--ink);transition:transform .2s ease,opacity .2s ease}.nav-desktop-cta,.nav-mobile-cta{background:transparent!important;color:var(--ink)!important;border:0!important;padding:0!important;font-size:1rem!important;font-weight:400!important;text-decoration:underline!important;text-underline-offset:.14em}.nav-desktop-cta:hover{text-decoration-thickness:2px}.nav-mobile-cta{display:none}.hero{padding:96px 0 72px}.hero h1{font-size:clamp(2.9rem,7.2vw,6rem);max-width:14ch;margin-bottom:36px}.hero h1 em{font-style:italic}.hero-grid{display:grid;grid-template-columns:200px 1fr;gap:48px;align-items:start}.hero-side{font-size:.95rem;color:var(--muted);font-style:italic;padding-top:.5rem}.hero-side strong{display:block;font-style:normal;color:var(--ink);font-weight:400}.hero-letter{max-width:760px}.hero-letter p{font-size:1.45rem;line-height:1.35;color:var(--ink);margin-bottom:24px}.hero-letter p.small{font-size:1.05rem;color:var(--text);line-height:1.5}.hero-actions{display:flex;gap:26px;align-items:center;flex-wrap:wrap;margin-top:36px}.ledger{list-style:none;border-top:1px solid var(--line);margin-top:8px}.ledger li{display:grid;grid-template-columns:1fr auto;gap:24px;padding:14px 0;border-bottom:1px solid var(--line);font-size:1.05rem;color:var(--text)}.ledger li b{font-weight:400;color:var(--ink);font-size:1.35rem;font-variant-numeric:lining-nums}.prose-list{list-style:none;counter-reset:p}.prose-list li{counter-increment:p;display:grid;grid-template-columns:44px 1fr;gap:16px;padding:22px 0;border-top:1px solid var(--line-soft)}.prose-list li:before{content:counter(p,decimal-leading-zero);font-style:italic;color:var(--muted);padding-top:.2rem}.prose-list h3{margin-bottom:6px}.prose-list p{color:var(--text);font-size:1.05rem}.offer-list{list-style:none}.offer-list li{padding:32px 0;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 2fr;gap:40px}.offer-list h3{font-size:1.7rem;margin-bottom:8px}.offer-list .price{font-style:italic;color:var(--muted);font-size:1.05rem}.offer-list p{color:var(--text);margin-bottom:14px}.offer-list ul{list-style:none;margin:10px 0 18px}.offer-list ul li{display:block;padding:6px 0;border:0;font-size:1.02rem;color:var(--text)}.offer-list ul li:before{content:"— ";color:var(--muted)}.offer-list>li:last-child{border-bottom:1px solid var(--line)}.pullquote{font-size:clamp(1.5rem,2.6vw,2.1rem);line-height:1.25;color:var(--ink);font-style:italic;max-width:30ch;margin-bottom:20px}.pullquote-by{font-size:1rem;color:var(--muted)}.pullquote-by a{color:var(--muted)}.account{margin-top:56px;padding-top:32px;border-top:1px solid var(--line-soft)}.account p{margin-bottom:16px}.account .ledger{max-width:520px}.plain-list{list-style:none}.plain-list li{padding:12px 0;border-top:1px solid var(--line-soft);color:var(--ink);font-size:1.1rem}.plain-list li:last-child{border-bottom:1px solid var(--line-soft)}.writing-list{list-style:none}.writing-list li{padding:20px 0;border-top:1px solid var(--line-soft)}.writing-list li:last-child{border-bottom:1px solid var(--line-soft)}.writing-list a{text-decoration:none;display:block}.writing-list h3{font-size:1.45rem;margin-bottom:6px}.writing-list a:hover h3{text-decoration:underline;text-underline-offset:.14em}.writing-list p{color:var(--text);font-size:1.02rem}.writing-list .date{font-style:italic;color:var(--muted);font-size:.95rem}.writing-more{display:inline-block;margin-top:22px}.about-photo{width:160px}.about-photo img{width:160px;height:200px;object-fit:cover;object-position:50% 15%;filter:grayscale(1) contrast(1.05);border:1px solid var(--line)}.about-copy p{margin-bottom:18px}.closing{padding:96px 0 120px;border-top:1px solid var(--line)}.closing h2{font-size:clamp(2.4rem,5vw,4rem);max-width:16ch;margin-bottom:28px}.closing p{font-size:1.25rem;max-width:50ch;color:var(--ink);margin-bottom:32px}.closing small{display:block;margin-top:16px;color:var(--muted);font-style:italic}.apply-main{padding:72px 0 96px}.apply-head{max-width:760px;margin-bottom:56px}.apply-head h1{font-size:clamp(2.6rem,5.4vw,4.2rem);margin-bottom:24px;max-width:16ch}.apply-head p{color:var(--ink);font-size:1.3rem;line-height:1.35}.apply-head strong{font-weight:500}.apply-wrap{display:grid;grid-template-columns:1.3fr .7fr;gap:64px;align-items:start}.apply-form{border-top:1px solid var(--ink);padding-top:28px}.field{display:flex;flex-direction:column;margin-bottom:22px}.field-row{display:grid;grid-template-columns:1fr 1fr;gap:22px}.field label{font-size:.95rem;color:var(--muted);font-style:italic;margin-bottom:8px}.field .help{font-size:.9rem;color:var(--muted);margin-top:6px}.field input,.field select,.field textarea{background:transparent;border:0;border-bottom:1px solid var(--line);border-radius:0;color:var(--ink);font-family:var(--font);font-size:1.1rem;padding:8px 0 10px;width:100%;transition:border-color .15s;resize:vertical}.field textarea{border:1px solid var(--line);padding:12px}.field input::placeholder,.field textarea::placeholder{color:#a9a39a;font-style:italic}.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--ink)}.field select{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23171614' stroke-width='1.5'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 0 center;background-size:18px;padding-right:28px}.apply-submit{margin-top:10px}.apply-fineprint{font-size:.95rem;color:var(--muted);font-style:italic;margin-top:18px}.floor-note{display:none;margin:-6px 0 22px}.floor-note.show{display:block}.hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}.apply-success{border-top:1px solid var(--ink);padding:40px 0;grid-column:1 / -1;max-width:560px}.ok-mark{display:none}.apply-success h2{margin-bottom:12px}.apply-success p{color:var(--text);margin-bottom:24px}.apply-aside{display:flex;flex-direction:column;gap:28px}.aside-price{border-top:1px solid var(--ink);padding-top:20px}.aside-price .big{font-size:3rem;line-height:1;color:var(--ink);margin-bottom:10px}.aside-price p{color:var(--text);font-size:1rem}.aside-card{border-top:1px solid var(--line);padding-top:20px}.aside-card h3{font-style:italic;font-weight:400;color:var(--muted);font-size:1rem;margin-bottom:16px}.steps-v{list-style:none;display:grid;gap:16px}.steps-v li{display:flex;gap:14px}.step-n{color:var(--muted);font-style:italic;min-width:18px}.steps-v strong{display:block;color:var(--ink);font-weight:400;font-size:1.05rem;margin-bottom:2px}.steps-v span{color:var(--text);font-size:.98rem;line-height:1.45}.aside-note{font-size:1rem;color:var(--text);border-top:1px solid var(--line);padding-top:18px;font-style:italic}.faq-list{max-width:760px;border-top:1px solid var(--line)}.faq-item{border-bottom:1px 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a{color:var(--text);font-size:.98rem;text-decoration:none}.footer-links a:hover{text-decoration:underline}.footer-bottom{margin-top:28px;padding-top:20px;border-top:1px solid var(--line-soft);color:var(--muted);font-size:.9rem;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}.footer-legal{display:flex;gap:18px}.footer-legal a{color:var(--muted);text-decoration:none}.footer-legal a:hover{text-decoration:underline}.cookie-banner{position:fixed;left:16px;right:16px;bottom:16px;z-index:100;max-width:640px;margin:0 auto;display:flex;align-items:center;gap:18px;flex-wrap:wrap;justify-content:space-between;background:var(--bg);border:1px solid var(--ink);padding:14px 18px}.cookie-banner[hidden]{display:none}.cookie-text{flex:1;min-width:240px;margin:0;font-size:.95rem;color:var(--text);line-height:1.4}.cookie-actions{display:flex;gap:10px;flex-shrink:0}.cookie-actions .btn{padding:8px 14px;font-size:.95rem}@media (max-width: 520px){.cookie-actions{width:100%}.cookie-actions .btn{flex:1;justify-content:center}}.article-main{padding:64px 0 96px}.article-wrap{max-width:720px}.article-back{display:inline-block;font-size:.98rem;color:var(--muted);margin-bottom:28px;text-decoration:none;font-style:italic}.article-back:hover{text-decoration:underline}.article-date{font-style:italic;color:var(--muted);font-size:.98rem;margin-bottom:14px}.article-title{font-size:clamp(2.3rem,5vw,3.6rem);margin-bottom:36px}.prose{color:var(--text);font-size:1.15rem;line-height:1.55}.prose p{margin-bottom:22px}.prose h2{color:var(--ink);font-size:1.9rem;margin:48px 0 16px}.prose h3{color:var(--ink);font-size:1.35rem;margin:32px 0 10px}.prose ul,.prose ol{margin:0 0 22px;padding-left:22px}.prose li{margin-bottom:8px}.prose strong{color:var(--ink);font-weight:500}.prose a{color:var(--ink)}.prose code{font-family:var(--mono);font-style:italic}.prose blockquote{border-left:1px solid var(--ink);padding:2px 0 2px 20px;margin:0 0 22px;color:var(--ink);font-style:italic}.prose table{width:100%;border-collapse:collapse;margin:0 0 24px;font-size:1rem}.prose th,.prose td{text-align:left;padding:10px 12px 10px 0;border-bottom:1px solid var(--line)}.prose th{color:var(--ink);font-weight:500}.article-cta{margin-top:56px;padding-top:28px;border-top:1px solid var(--ink)}.article-cta p{color:var(--ink);font-size:1.3rem;margin-bottom:18px}.article-cta-actions{display:flex;gap:22px;flex-wrap:wrap;align-items:center}.article-list{max-width:760px;margin-top:8px;border-top:1px solid var(--line)}.article-card{display:block;padding:28px 0;border-bottom:1px solid var(--line);text-decoration:none}.article-card-date{font-style:italic;color:var(--muted);font-size:.95rem;margin-bottom:8px}.article-card h2{font-size:1.7rem;color:var(--ink);margin-bottom:8px}.article-card:hover h2{text-decoration:underline;text-underline-offset:.14em}.article-card-desc{color:var(--text);font-size:1.05rem;margin-bottom:10px}.article-card-more{font-style:italic;color:var(--muted);font-size:.98rem}.tool-main{padding:64px 0 96px}.tool-wrap{max-width:860px}.tool-back{display:inline-block;font-size:.98rem;color:var(--muted);margin-bottom:28px;text-decoration:none;font-style:italic}.tool-back:hover{text-decoration:underline}.tool-head{max-width:680px;margin-bottom:40px}.tool-head h1{font-size:clamp(2.3rem,5vw,3.4rem);margin-bottom:16px}.tool-head .lede{color:var(--text);font-size:1.15rem}.calc{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}.calc-inputs{display:grid;gap:18px;align-content:start}.calc-group-label{font-style:italic;color:var(--muted);font-size:1rem;padding-bottom:6px;border-bottom:1px solid var(--line)}.calc-group-label:not(:first-child){margin-top:10px}.calc-field{display:grid;gap:6px}.calc-field label{font-size:.98rem;color:var(--text)}.calc-input-wrap{position:relative;display:flex;align-items:center}.calc-input-wrap .affix{position:absolute;color:var(--muted);font-size:1rem;pointer-events:none}.calc-input-wrap .affix.pre{left:0}.calc-input-wrap .affix.suf{right:0}.calc-input{width:100%;padding:8px 0 10px;border:0;border-bottom:1px solid var(--line);background:transparent;color:var(--ink);font-size:1.15rem;font-family:var(--font);border-radius:0}.calc-input:focus{outline:none;border-color:var(--ink)}.calc-input.has-pre{padding-left:16px}.calc-input.has-suf{padding-right:28px}.calc-input::placeholder{color:#a9a39a}.calc-verdict{margin-top:20px;font-size:1.02rem;line-height:1.45;padding:14px 0 0;border-top:1px solid var(--line);color:var(--text);font-style:italic}.calc-verdict.good{color:var(--green)}.calc-verdict.warn{color:#8a5a00}.calc-verdict.bad{color:#8b2222}.feature-panel{border-top:1px solid var(--ink);padding-top:20px}.fp-k{font-style:italic;color:var(--muted);font-size:1rem}.fp-hero{display:block;font-size:clamp(3rem,7vw,4.4rem);color:var(--ink);line-height:1;margin:8px 0 12px}.fp-hero.bad{color:#8b2222}.fp-hero.good{color:var(--green)}.fp-compare{font-size:1.05rem;color:var(--text)}.fp-compare strong{color:var(--ink);font-weight:500}.fp-target{margin-top:20px;padding-top:16px;border-top:1px solid var(--line);font-size:1rem;color:var(--text)}.fp-target strong{color:var(--ink);font-weight:500}.fp-line{display:flex;justify-content:space-between;gap:12px;font-size:1rem;padding:10px 0;border-top:1px solid var(--line-soft)}.fp-lines{margin-top:6px}.fp-line .lbl{color:var(--muted)}.fp-line .val{color:var(--ink)}.calc-out{display:flex;flex-direction:column}.calc-target{margin-top:22px;padding-top:16px;border-top:1px solid var(--line)}.calc-target .calc-target-roas{display:block;font-size:2rem;color:var(--ink);line-height:1.1;margin:4px 0 2px}.calc-target.bad .calc-target-roas{font-size:1.05rem;color:#8b2222;font-style:italic}.calc-target .calc-target-sub{font-size:.95rem;color:var(--muted);font-style:italic}.tool-explain{max-width:720px;margin-top:64px}.tool-cta{max-width:720px;margin-top:48px;padding-top:28px;border-top:1px solid var(--ink)}.tool-cta p{color:var(--ink);font-size:1.3rem;margin-bottom:18px}.tool-cta-actions{display:flex;gap:22px;flex-wrap:wrap;align-items:center}.tool-related{max-width:720px;margin-top:36px;font-size:1rem;color:var(--muted);font-style:italic}@media (max-width: 700px){.calc{grid-template-columns:1fr}}.grid{display:grid;gap:24px}.grid--2{grid-template-columns:repeat(2,1fr)}.grid--3{grid-template-columns:repeat(3,1fr)}.card{border-top:1px solid var(--line);padding:24px 0}.tp-stars{display:inline-block;height:16px;width:auto;vertical-align:middle}.tp-logo,.tp-logo-sm{display:inline-block;height:13px;width:auto;vertical-align:middle}.tp-stars-sm{height:14px;width:auto}.tp-btn-icon{height:16px;width:16px}.reveal{opacity:1;transform:none}@media (max-width: 880px){body{font-size:18px}.ed,.hero-grid{grid-template-columns:1fr;gap:18px;padding-top:64px;padding-bottom:64px}.hero-grid{padding:0}.ed-label{padding-top:0}.hero{padding:64px 0 56px}.offer-list li{grid-template-columns:1fr;gap:10px}.apply-wrap{grid-template-columns:1fr;gap:40px}.apply-aside{order:-1}.grid--3,.grid--2{grid-template-columns:1fr}.nav-toggle{display:flex}.nav-desktop-cta{display:none}.nav-links{display:none;position:absolute;top:76px;left:0;right:0;z-index:50;flex-direction:column;align-items:stretch;gap:2px;background:var(--bg);border-bottom:1px solid var(--line);padding:14px 28px 22px}.site-header{position:relative}.site-header.nav-open .nav-links{display:flex}.nav-links a{padding:10px 0;font-size:1.1rem}.nav-mobile-cta{display:inline-block;margin-top:8px}.site-header.nav-open .nav-toggle span:nth-child(1){transform:translateY(6.5px) rotate(45deg)}.site-header.nav-open .nav-toggle span:nth-child(2){opacity:0}.site-header.nav-open .nav-toggle span:nth-child(3){transform:translateY(-6.5px) rotate(-45deg)}}@media (max-width: 540px){.field-row{grid-template-columns:1fr;gap:0}.ledger li{grid-template-columns:1fr;gap:2px}}@media (prefers-reduced-motion: reduce){*{scroll-behavior:auto}}